Susan Weinschenk draws on psychology and behavioural science to explain how people perceive, remember and respond to visual information. The book is structured as 100 short chapters, each covering one principle with examples and research references, making it easy to navigate by topic.
For motion design students, the most relevant sections cover attention, peripheral vision, pattern recognition and how the brain processes movement. Understanding these mechanisms helps explain why certain motion decisions work and others don't. Not a motion design book, but one that provides the perceptual grounding the field often lacks.