Sagmeister's title design for The Happy Film treats typography as physical matter. Words don't animate so much as they behave: falling, stacking, colliding, settling. The result feels more like a physics experiment conducted with letterforms.
What distinguishes this from conventional title design is the commitment to imperfection. The motion is deliberately unresolved — things don't land cleanly.
Study the relationship between the typographic choices and the motion logic. The same weight and texture that makes the type feel physical is what makes the movement feel inevitable rather than authored.