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Toca Me 2023 — opening titles

Tina Touli's opening titles for Toca Me 2023 are built directly from the festival's name — TOCA ME meaning "touch me" in Spanish. The concept opens into a rich exploration of what touching means: physical texture, emotional contact, sensory experience. The titles don't illustrate the concept so much as enact it, pulling the viewer into surfaces that demand to be felt.

The split-screen dialogue between materials is the key formal decision — different textures entering into conversation across the frame, each one offering a different register of touch. This is conceptual thinking made motion: the form and the content are the same thing.

Touli's work is a strong example of how a design brief can generate rather than constrain creative decisions. The constraint "touch" becomes the most expansive possible starting point.


Creator Tina Touli
Year 2023
Platform Vimeo
Accessed 10 June 2024
Video license Standard Vimeo License
Contributor Oliver Aemisegger
Analysis license CC BY-SA 4.0 ↗